Top picks from The Harrogate Bridal Show

The biggest bridal trade event, The Harrogate Bridal Show, was a huge success again this year. The 2016 show saw a mix of the biggest names and hot new talent presenting the latest styles, and buyers were dazzled by the new season offerings

This is an advertising promotion

Alexia Designs & Blush Prom

Alexia Designs

Founded in America over a decade ago, Alexia Designs offers glamorous prom dresses, eveningwear, bridesmaid and bridal gowns. The company has over ten years’ experience in the UK and the team is dedicated to helping and supporting their stockists here. With a constant online presence, the label keeps brides and prom girls engaged, directing them to their stockists as much as possible. As well as this, they attend the National Wedding Shows with their stores for extra support and are actively engaged in the Brides Beware campaign to help combat online counterfeits that are detrimental to retailers. With stock held in the UK, rush orders are available, and further overseas prom stock can be shipped from America within a week. On top of this, Alexia Designs offers interest-free payment plans to help spread the cost of stock orders, and the company is always happy for stockists to borrow samples for designer days and events. The Harrogate Bridal Show was hugely successful for the brand, with bestselling styles Alexia Bridesmaid 4250 and the gorgeous, sequinned Blush Prom 11242.

For contact details, click here

Anny Lin

Anny Lin

Anny Lin is known for bringing fresh and unique styles to the bridal industry, and the new line focuses on nostalgia, luxury and charm. Inspired by tradition, Anny Lin collections weave together modern and classic designs, and the fairytale bridal gowns on offer are classic staples that perfectly reflect the desires of today’s brides. The new collection was showcased at The Harrogate Bridal Show to great success, and features included gorgeous embroidery and beading, as well as fitted corsets and contemporary tailoring to give brides a truly unforgettable silhouette. This is a company that mixes luxury with innovative and elegant flair, and with over 11 years’ experience, exclusivity of one stockist per city, a made to measure service and UK stock for rush orders, Anny Lin is an ideal choice.

For contact details, click here

Enzoani

Enzoani

Enzoani prides themselves on offering beautiful bridal gowns for everyone, with clearly structured collection price points and very little crossover. Enzoani also understands the importance of developing true partnerships with stores, listening, learning and working closely together. The company is focused on reducing the number of retailers in the UK for an unsaturated market, and this award-winning formula allows them to give protection and support back to their customers, while still seeing an increase in year on year sales. This year’s Harrogate saw the brand celebrate, not only with a win at the coveted Bridal Buyer Awards, but also with a super response to the new lines. With new, improved construction within all three collections, customers commented on the appeal of the gowns and diversity within the collections. Bestselling styles included the sleek, chic and elegant Logan from Enzoani, full-length dazzling mermaid Jaylee from the Blue by Enzoani Collection, and the stunning, ultra-romantic, tulle and embroidered lace style BT17-01 from the Beautiful Collection. The passionate team is focused on only delivering the very best for their customers, and with this ethos, Enzoani continues to lead the way.

For contact details, click here

Grace Philips

Grace Philips

Hailing from the design team at House of Mooshki, Grace Philips was launched in early 2016, and offers stunning bridal gowns with strong, clean lines and red carpet glamour. At The Harrogate Bridal Show, the bestselling style was statement dress Sienna - a strapless Mikado fishtail number with a detachable capelet and bold godet train. This simple and fierce style oozed sass and was a showstopper with its beautifully tailored design. The very contemporary collection is based on structure, and while it’s a big step away from the usual quirky Mooshki style, the quality and attention to detail is unmistakable. The trademark hidden inner corset gives brides the best possible structure and support, and sumptuous fabrics and exquisite beading give a luxurious edge to the classic shapes on offer. While still in its early stages, the company already has 17 stockists in the UK, and the team is always happy to work closely with customers. Offering bespoke changes to suit individual requirements, this is a brand that ensures every bride looks and feels fantastic on their big day.

For contact details, click here

Jasmine Design

Jasmine Design

Jasmine Design has been in business in the UK for 10 years, and offers quality retailers mid to top-range bridal and bridesmaid gowns. At The Harrogate Bridal Show this year, buyers were wowed by the beautiful but simple crepe and lace bridal gown, F191003, and the romantic, sequin and tulle multiway bridesmaid range was also a winner. Jasmine Design works hard to establish strong working relationships with their retailers - and many have been with them since they launched. Working with stockists to get the right stock is an integral part of the business, and this company offers ongoing support, as well as a vast choice of bespoke services. With a competitive price range, made to measure options and rush cut service, this is definitely not a brand to miss.

For contact details, click here

Michelle Bridal by Sydney’s Closet

Sydney's Closet

Offering affordable gowns for curvy brides, Michelle Bridal by Sydney’s Closet ensures everyone can look stunning on their wedding day. All gowns in the Spring 2017 Collection are elegant and romantic, and with a focus completely on plus-size, this is a top choice for the curvy woman.  The US-based company has around 200 stockists in North America and around the world, and has shown incredible growth in the UK. Exclusivity remains a priority - as a plus-size only brand, the company prefers working with fewer stockists who are serious about plus size, rather than having stock everywhere. The bestselling Rosella Wedding Gown at The Harrogate Bridal Show (pictured) is the perfect style for brides wanting a classic and timeless look for their wedding day. Delicate ivory embroidered lace overlays a muted blush tone satin to showcase the lace’s intricate floral detail pattern, and clear sequins add understated elegance. Scallop edge trim on the neckline and arm add a romantic nod to the past, and the gown’s V-back with lace-up corset perfectly shows off curves. Michelle Bridal by Sydney’s Closet really prides itself on designing gorgeous gowns, accessible to all, and on letting all women feel as glamorous as a movie star on their big day. This, along with the quality of the collection and its competitive price range, makes the brand a favourite.

For contact details, click here

Rainbow Club

Rainbow Club

Rainbow Club has over 30 years’ experience as a leading accessories brand, offering something for every bride with trend-led styles as well as chic and classic pieces. The Harrogate Bridal Show was a huge success for the company with both shoes and veils performing well. Favourites from the 2017 shoe range included the Adrianna, Constance, Pearle, Fern, Giverney and Natala, and top choice veils included the Winterberry, Thistle and Tulip - all of which complement the key footwear stories. The bestselling designs featured catwalk-inspired details - from 3D floral applique, pearl embellishment and delicate lace to metallic overlays for truly fashion-forward offerings. The company currently has over 625 UK stockists and applies a common sense approach to new independent businesses. While not wanting to oversaturate the market, the company endeavours to make the brand accessible, with options available within the best retailers throughout the country. As a totally in-stock business, all Rainbow Club branded products, including shoes, veils, bags and shoe clips are held in the UK, offering quick delivery as standard. Rainbow Club also offers a bespoke dying service - something the company pioneered in the UK - where signature shoes can be hand-dyed in Britain to meet any colour request.
Accessories in the range retail between £22 and £175 making this a brand that’s accessible to all, and a firm favourite for brides.

For contact details, click here

 

Have your say

You must sign in to make a comment

sign in register