The names to watch at London

The London Bridal Show is the first event in the international buying calendar and brings together over 200 of the best bridal collections from across the globe. We talk to six exhibiting brands to see what they’ll be bringing to the mix…

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Lilly

Lilly

Bringing high quality styles to the bridal market since 1946, Danish brand Lilly is looking to expand its reach at The London Bridal Show this year. This season, sensual lines and breezy lightness are main inspirations, and the stunning new looks have been designed to really transform a bride’s appearance. The PASSIONS collection is Lilly’s creative playground: for 2018, the new collection has been inspired by vintage eras and has transformed Edwardian-inspired styles with lace, ruffles and high necklines into ultra-romantic gowns for bridal fashionistas. At The London Bridal Show, Lilly will also be showing its brand new line for the first time: Maternity by Lilly. This collection includes sweet and comfortable gowns for the expecting bride - with extra width and clever solutions for a wonderfully romantic silhouette. On top of this exciting new line, Lilly will also be showcasing its current evening and occassionwear styles and large range of children’s dresses and accessories. This is certainly not a company to miss - see them at stand C5.

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Benjamin Roberts

Benjamin Roberts

Renowned for its high quality products, outstanding fit and award-winning service, Benjamin Roberts offers a sophisticated and elegant range of bridal designs for every woman. This season, the brand will be showcasing an extensive selection of cotton-crochet knitted fabrics as well as crepe, mikado, lace, satin, chiffon and tulle styles, in an array of gorgeous colours. Retailers can look forward to seeing 26 brand new and different interchangeable pieces at The London Bridal Show - and the focus will be fresh, edgy and fuss-free gowns with bespoke fabrics, as well as cover-ups, accessories, and the debut of the company’s bespoke veils. As well as plenty of choice, Benjamin Roberts will also be able to offer complimentary shorter and longer lengths to cater to all brides, and exclusivity to its stockists. The team will be on hand at stand A11 and will be happy to talk through the collection and discuss any requests.

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Dando London

Dando London

Dando London has been targeting confident and professional brides since 2015 with its choice of contemporary and effortlessly flattering gowns. For the new season, buyers can expect plenty of gorgeous fishtail, A-line, princess and column styles all created from quality materials including chiffon, satin, tulle, exclusive vintage-inspired lace, crepe, feathers, beading and embroidered appliques. With over 30 years’ experience in the bridal industry, designer Christine Dando knows exactly what brides are after. Recognising how important it is to offer something for everyone, this brand provides a bespoke service to accommodate design changes and ensure all brides say yes to its dresses. At The London Bridal Show, Dando London will be presenting its new collection, Dando London Couture as well as Dando London Romance, which have both been hugely successful on
the television bridal show we all love to watch, Say Yes To The Dress UK.  Featuring fabulous lace, shimmering crystals and elegant figure hugging silhouettes, as well as a range of illusion necklines and heavily detailed backs, visitors are guaranteed to be wowed by the offering. The company is currently taking bookings and will be available at stand E23.

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Tiffany Rose Maternity & Alie Street London

Alie Street

Tiffany Rose, which has been running for almost 14 years, offers beautiful bridal and occasionwear gowns for pregnant ladies, while sister brand, Alie Street, presents classic and stylish designs specifically created for brides, bridesmaids, mother of the bride and wedding guests. Each Tiffany Rose and Alie Street dress is expertly cut with an emphasis on a well-tailored and flattering fit, and the team works only with high quality fabrics that offer a little give to enhance the figure in all the right places. The latest bridal collections feature swathes of chiffon, delicate leavers lace, luxuriously soft jersey, demure sheer panels and romantic shimmering lace. All styles have a focus on supreme elegance and comfort, and are all proudly made in Britain - so even if something isn’t currently in stock, it will be available within a very short lead time. Retailers visiting The London Bridal Show have the opportunity to discover this award-winning and affordable brand for themselves and witness the company’s first-class customer service. Make sure you head to stand F28 to meet the team.

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Gabbiano

Gabbiano

For 12 years, Gabbiano has been a leading producer of wedding gowns, offering retailers across Europe a great selection of elegant and modern designs. Fast-growing on the UK market, this brand is looking to reach out to bridal boutiques at The London Bridal Show 2017. Gabbiano is proud to use only the best quality fabrics and really values its top class reputation in the industry. At the event in Olympia this March, visitors will see an array of lace, tulle and mikado gowns with new colours such as pearl, monsoon and peach next to traditional ivory and white choices - and highlights of the new collection include elegant styles with elaborate lace and flower designs. While stock is held in Estonia, the expert team is able to produce orders quickly to the high standard that retailers and brides expect. The company is currently taking bookings for The London Bridal Show and will be available on stand B5.

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Modeca Bridal

Modeca

Modeca Bridal believes in bringing quality Dutch design to the market and has been celebrating success at the forefront for more than 70 years. In this time, the company has successfully built solid relationships with all its stores around the world and has proudly secured exclusivity to its partners. Visitors at The London Bridal Show will see fresh choices from the classic Modeca Collection, sophisticated styles from Le Papillon by Modeca as well as the inaugural Jazz by Modeca line. The Modeca Collection scores with romantic styles, stunning A-line dresses, royal ballgowns and cosmopolitan simplicity - and for 2018, Modeca is also presenting designs with a plain ‘new-aged vintage spirit’ which every bride and retailer is sure to fall in love with. Add to this some stunning fishtail dresses with creative artwork and interesting necklines, and this is a collection appealing to those who want pure glamour. As a counterpart, the Le Papillon by Modeca collection represents artistic, clear and stream-lined, sophisticated Dutch couture, while the new Jazz by Modeca offers gorgeous and modern pieces that brides can style in their own way. It’s the attention to detail in the cut, fabric, and every bead and pearl that makes Modeca a constant favourite - and buyers are sure to be dazzled at the show. Make sure you see them stand D4.

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