Success in the halls for Alfred Angelo
This year at The Harrogate Bridal Show the company returned to the halls after a long run off-site
Alfred Angelo has come a long way since 1933 when it was established by Alfred Angelo Piccione and his wife Edythe in Philadelphia. Today, the label is renowned worldwide and continues the timeless vision of its founders by offering elegant and affordable wedding gowns and bridal party fashions.
With four distinct designer lines, Alfred Angelo brings together an unmatched variety of styles, fabrics and sizes.
Brides looking for elegant, unstructured styles will love the Modern Vintage collection where softness is key. With stunning designs that contour a bride’s body, this line captures the understated elegance and grace of vintage gowns. Soft necklines frame and flatter the face, and a focus on lace with layers create an ethereal look. In keeping with current trends, this season’s Modern Vintage collection also features dark ivory, rose gold and Champagne tones for dimension and richness, and clear beads, pearls and crystals for a delicate statement.
The essence of all that is romantic, Signature by Alfred Angelo, features elegant wedding gowns that are timeless, traditional and beautiful. From swirling ballgowns to fitted silhouettes; plunging necklines to sweetheart, this assortment celebrates classic fashions with contemporary details. For Spring 2017 the look is soft, romantic and clean with a move towards elegant simplicity. Lines and shapes are smooth with a focus on skirts that are light at the waist, flattering and easy to wear. Lace is also an important trend, and this season’s gowns use a variety including Guipure, Chantilly, and Alencon in new patterns for a fresh contemporary look.
Sapphire Collection has couture-inspired styling, gorgeous fabrics and lavish embellishments for the glamorous bride. This season the designers have captured red- carpet allure with sophisticated, structured styles that embrace and enhance every figure. Ruched skirts and rich fabrics will make a grand entrance and extravagant beading give this year’s offering added sparkle.
Alfred Angelo’s partnership with Disney started in 2010 and Disney Fairy Tale Weddings by Alfred Angelo features ballgowns for a bride’s own happily ever after, inspired by the essence, style and personality of their favourite Disney princesses.
Buyers were dazzled by this Spring launch at Harrogate. “We had an AMAZING return to the halls this year,” says Margot Todaro, Vice President of Worldwide Sales. “We had been waiting for the right space and opportunity, and Wendy and her team at Harrogate really helped us make it happen this year.
“Our Disney princesses twirled at the centre of the booth, and bestsellers were the newest Princess and limited edition, crystal beaded versions of Belle and Cinderella. The Sapphire and Modern Vintage Collections were also strong, with the newly named Signature Collection emerging as the leader. Variegated hemlines and dresses that evoke a casual elegance were definitely the highlights.”
Starting in 2017, new styles will be released twice each year with designs added to all four collections in the Alfred Angelo portfolio.
For more information on the brand, visit our Directory