Success at The London Bridal Show

Last orders have been made and the doors have now closed - this year’s event saw a big turnout from retailers and there’s been plenty to celebrate

The three-day event saw the biggest industry players, as well as some exciting bridal newcomers, bring their latest collections to London’s Olympia. As well as 200 of the very best collections, visitors were also treated to an extensive and comprehensive seminar programme, one-to-one business advice sessions and, of course, the fabulous runway show.

This international buying event gives retailers the first chance to see all the newest trends - and 2017 looks set to be a truly glamorous year. With daring low backs, body-hugging silhouettes, a wealth of sparkle and fabulous show-stopping styles adorned with 3D florals, the brands definitely pulled it off, and certainly had something for every buyer.

Boho still remained popular at the show with plenty of simpler styles and rustic accessories too, while lightweight, wearable fabrics were the perfect choice for those looking for styles to cater the demand for destination weddings. Splashes of colour were also seen across the event, with ultra-feminine pink styles a definite new bridal statement.

Private Label by G

As well as exhibitor stands and new collections, this year’s seminar programme saw a great turnout. Seats filled quickly for each talk and there’s been a positive response from retailers on each of the speaker’s sessions. The Ask The Experts seminars held on Sunday and Monday were particularly popular and retailers heard first-hand about every area of business and how they could improve their own operation. Everything from entering awards and dealing with customers and staff, to closing sales, cash flow and working successfully with suppliers was covered.

The London Bridal Show brings everyone together under one roof and is the chance to celebrate the bridal industry. Both retailers and suppliers have expressed their success and enjoyment of this year’s edition.

Enzoani have told us that they had an excellent year and that it has ‘exceeded all expectations.” Likewise the team at Phoenix Gowns are thrilled with the reception: “It’s been amazing and the plus-size collection has been doing incredibly.”

Similarly Karen Taft of Benjamin Roberts said: “it’s been amazing. We’ve had so many people looking at the new styles and the response has been so positive. It’s been such a great experience.”

“It was excellent, well-organised and lots of suppliers were represented,” said the team at Camellia Bridal. “We also found the Business Advice Clinics very useful and a great addition to the show.”

Beas Bridal Studio add: “The seminars were all very useful to consider aspects of our business that we haven’t thought of and to pick up tips from experienced people.”

Sadly, the show is over for another year, but there’s lots to look forward to with a busy 2017 ahead. If you weren’t at the show, or want to live it again, we’ll be looking back at the event in the next issue of Bridal Buyer as well as recapping any bits you missed from the seminars.


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