Shoe recommendations that'll work for your store

Your brides will want recommendations of shoe styles best suited for their chosen gown. We asked Richard Marsh of Rainbow Club for some guidance on what works best… and what you should stock…

Think about the height of brides; offering a selection of heel heights is a great starting point to ensure they find their perfect shoes. We offer skyscraper heels with comfortable platforms, mid-height heels and stylish flats; we have everything covered.

Rainbow Club


Weddings happen every month of the year with the most popular season being summer. Ensure you stock a selection of shoes - winter brides will be looking for more closed-toe, court-style heels while spring and summer brides will be wanting open-toe and sandal style heels.

Outdoor weddings are becoming increasingly popular, so make sure you stock appropriate styles. Think block heels, wedges and flats.

More and more brides are looking to make outfit changes throughout the day. By stocking minimalistic styles and glamorous evening heels, you can cover the options from ceremony to dance floor.

Rainbow Club


Brides are looking for unique ways to incorporate their something blue or a pop of colour into their wedding look. Many also want to make the most of their wedding shoes and wear them again. Our bespoke hand colouring service, Rainbow Club Colour Studio, can transform selected footwear and accessories after the big day. Simply ask your brides to choose a colour from our colour pack (order online) and send the shoes off to the team with the chosen colour swatch.

Brides wanting a knee-length dress should opt for a bold, statement heel. T-bar detailed heels work best and our Adrianna is perfect! This romantic sandal is finished with Italian tulle rouching and a pearl and diamanté t-bar to add a touch of glamour.

Dresses with a vintage feel deserve matching footwear! Look for classic 20s styles such as Mary-Janes or 50s-style block heels. Try our low-heeled Katy T-bar peep toes or the higher Hana for a 20s feel.

Feeling inspired and want more information on Rainbow Club? Head to our Brands Directory now!


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