Retailer celebrates again
An award will set your business apart and distinguish your company as a front runner in the industry - and one boutique that knows a lot about winning is Creatiques. We chat to the boys about the secret to their success…
This year has been quite a year for Creatiques - as well as a host of other nominations and wins, the bridal boutique scooped the Best Bridal Retailer England award for the second year in a row.
Speaking of the win, co-owner Andrew Pearce says: “We were completely blown away to win, we honestly didn’t think we would win twice. We are very overwhelmed with the support we have had from other retailers and industry professionals, and this prestigious award shows that Creatiques is a very strong brand within our industry.”
The Bridal Buyer Awards programme recognises the best in the industry and brings those who have excelled into the spotlight. This year we received more entries than ever before, and the quality of submissions set a new standard. And at the 2016 ceremony, the Creatiques team was nominated for three awards.
“It took us about 80 hours to write our entry for Best Bridal Retailer England - and on top of that we had to spend extra time on our entries for Best Retailer Website and also Best Retailer Customer Service. We kept this year’s entry straight to the point. We started bullet pointing all the facts, then elaborated to answer each and every question to its fullest,” says Andrew. “As a team we are always thinking outside the box, our meetings always bring new ideas to the table, and we always evaluate everything, going through the pros and cons.”
The Award for Best Bridal Retailer England was the first to be announced on the night, and Creatiques was up against Amanda K, The Bridal Collection, Fleur de Lys, Lulu Browns Bridal Boutique and YAP Bridal Boutique.
“We couldn’t believe it when our name came up on the screen - we were shaking, it was incredible, and a huge achievement for a little shop in Southsea,” adds Andrew. “To win the “Oscar” of the bridal industry is really the pinnacle of our careers. In our 25th year of business it truly meant the world to us and our staff to have won this award, and it has given us a strong platform to promote our 2016/17 developments. We would like to thank Bridal Buyer, our suppliers and our bridal friends for their ongoing support.”