New line at White Gallery London

Diane Hassall has a long heritage in bridal footwear, but this year’s White Gallery sees the launch of a new independent collection and the rebirth of the brand

The new ‘Di’ by Diane Hassall collection will feature plenty of fashion-forward, wearable shoes with a gorgeous palette of dreamy nudes and pastels, in silks, lace and buttery soft leathers. Delicate hand beading and metallic lace will add subtle hints of sparkle, and visitors will be impressed with the choice of cleverly designed add-on embellishments.

The styling here is contemporary, more grown up glamour than high street, but with a strong fashion focus. Cutesy mules sit alongside pretty tie up bootees and dainty suede courts, giving the collection a feel of timeless elegance. With luxurious fabrics and careful attention to detail, comfort, as well as glamour, is a given.

“Brides are at the centre of what we do, but I don’t just want brides to wear these shoes once,” says designer Di Hassall “This colour palette works beautifully for bridal, but also for day and evening wear. We see these shoes as investment pieces to be worn again and again whether you are a bride or not.”

The collection features 12 shoe styles and a selection of complementary accessories. Made in limited numbers, pieces will be available from specially selected stockists and online.

Diane Hassall

Interested? Click here for contact details and make sure you say hello at stand 702 at White Gallery in May.


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