Launch of new product for the wedding industry

Bells Bridal is delighted to announce the launch of its revolutionary new product as well as its brand new website

Bells Bridal Pin is a unique and improved solution for securing the train of a dress for convenient eveningwear. Not only is it functional, it’s also decorative - it accessorises the dress itself - and can be personalised and kept as a wedding keepsake.

Bells Bridal Pin knows that brides just want to let their hair down, hitch their trains up, and dance the night away, but traditional methods for hitching trains can often fall apart, leaving brides the risk of damaging their dress.

Bells Bridal Pin has been designed to exact specifications by Isabel (Bell) Sharp, a seamstress with over 35 years’ experience in the wedding industry. Her Pin was born out of sheer frustration with the traditional methods for hitching trains.

“I am absolutely delighted that I have helped make mum’s dream a reality,” says Hazel Sharp, Bell’s eldest daughter, and Managing Director of Bells Bridal. “She loves her brides, and is passionate about bringing innovation to the wedding industry. We’re embarking on a campaign to raise awareness among brides-to-be and bridal retailers, letting them know about the product so seamstresses like mum can be freed up to focus on more complex alterations that necessitate their valuable expertise.”

Bells Bridal Pin

The company has also launched its brand new website, and is now looking for retailers to join them as business partners.

Interested? Click here for contact details.


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