A global pioneer in headdress design with a philosophy that keeps the bridal accessories precious, Polly Edwards trained first as a fashion designer and then went on to specialise in millinery. Today she is one of the UK’s most influential innovators in the field and, in additional to her eponymous collections, has produced designs for the likes of Jenny Packham, Neil Cunningham and Sassi Holford.

Bridal is her passion, there is no question about that, and her celebrity following includes former ballerina Darcey Bussell, now a Strictly judge, and news presenter Katie Derham, who looks like being a hot favourite in this year’s series.

With 40+ stockists in the UK for her main label – a sumptuous range that retails from £200 up to £1,000 and is wrought from Swarovski crystals and pearls, lace ribbon and delicate metals – Polly takes her inspiration from a wide variety of sources, from Erte to Dior and Art Deco to Alphonse Mucha.

Important news is that Style by Polly Edwards, the designer’s brand new, exciting label, is set to sell at between £75 and £200 (with an average between £100 and £150), making the prestigious Polly Edwards name available to brides with an eye on their budget. The collection has all the touches you would expect, from fine craftsmanship to quality materials, and offers the perfect balance between traditional and contemporary styling. Polly is a joy to work with – one of the nicest and most modest people in the industry, despite her success. As Jade Pepperall puts it: “She’s a treasure, that creates treasures”.

To find out about the new Style by Polly Edwards range, click here for contact details