The London-based label, whose brand identity focuses on ‘away from white’, took inspiration for its first collection from delicate macaroon shades, with dresses in soft lilacs, powdery lemons and pastel roses.

Dajana Basic London, which celebrated its official launch in September last year, carried out the shoot with fashion photographer Emma Barrow, stylist Marta Lenzi, make-up artist Fiona Rose and model Charlotte Sophie Brooke.

For more about Dajana Basic visit our Brands Directory.

Dajana Basic London will unveil its spring/summer 2015 collection at The Harrogate Bridal Show in September. For show information visit www.theharrogatebridalshow.co.uk