Getting to know JLM

Award-winning bridal, bridesmaid, and occasionwear house, JLM Couture, whose market-leading brands include Lazaro and Hayley Paige, has established itself as a front runner in the top-tier market

Since its inception in 1988, JLM Couture’s President and CEO, Joseph Murphy, has worked hard to cement the company’s first-class reputation. Using his skills, experience and unique position to assemble the talent and financing for his venture, he is regarded as the innovator of the multi-label design house, and a leader in bridal design and manufacturing.

Today, JLM Couture operates eight bridal labels - Hayley Paige, Jim Hjelm, Blush, Hayley Page Occasions, Lazaro, Tara Keely, Alvina Valenta and Ti Adora - covering a spectrum of mid-luxury price points to capitalise on opportunity. Each brand offers a varied selection of high-quality styles and it’s this plethora of choice that has allowed JLM to excel.

In the March/April issue of Bridal Buyer we chat to the JLM team to give you all the information you need to know about each brand, and the chance to find out exactly what you can expect going forward. The issue is out next week, don’t miss it!

Can’t wait that long? You can find extra information and contact details in our Brands Directory.


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