EXCLUSIVE Bridal titles part of acquisition
It was announced today that UK publishing empire, Immediate, has been bought by German giant, Hubert Burda Media. Bridal Buyer got an exclusive overview from Matthew Gerry, boss of Immediate’s Wedding division. Here’s the news, in his words….
Today has been an incredibly exciting one for Immediate Media Co and the brands that make up the Wedding Network - hitched.co.uk, Perfect Wedding and You & Your Wedding.
Our acquisition by Hubert Burda Media - one of Germany’s largest technology and media companies with a major international presence - signals the next exciting phase of our journey.
Burda combines traditional publishing with successful digital innovation and are focused around people’s passions. And, like us, they share an entrepreneurial approach with a reputation for providing long-term investment to help grow digital technology and media companies - making them the perfect partner.
Since we acquired hitched.co.uk, we’ve created a network with the largest digital and print reach in the UK wedding market. For a bride that means we can help and inspire you wherever you are and at whatever stage of planning. And under our new owners, our brands will continue to deliver brilliant bridal content, wedding planning guidance and unrivalled marketplace experiences for over a million unique visitors to our websites and the more than two million people we reach through our social platforms.
As readers of Bridal Buyer may know, Burda also has a UK office in Colchester, which includes Wedding and Wedding Flowers. We are delighted to join them in the Burda family, though will continue to operate independently as Immediate. Despite the excitement, it is very much business as usual for all our teams.
I believe today’s news is very positive for Immediate and our wedding business. It’s a reflection of the success we have enjoyed in the past five years and a vote of confidence in what we do, our talented people and how we operate. The wedding market remains a key priority for the business which means our brands will continue to create content and products that brides love to read, browse and interact with every day.
I’d like to thank all our partners in the bridal industry for your support and I look forward to continuing to work together.